Yesterday was my first Indie Litfest, held at the Kala Sangam Centre in a very wet Bradford. I had a fantastic day, meeting fans and new readers, and catching up with other indie authors.
These kinds of events are perfect for authors, whether you have an established fan base or not, as it enables you to market your books to new readers.
These readers will one day, hopefully, become fans, and your fans are your greatest weapon in spreading the work about your writing.
The hardest thing about being an indie author is marketing myself. Unless I am constantly promoting, the sales merely trickle in. By attending events like Indie Litfest, I am able to increase my visibility, interact with people – some of whom buy a book – and pick up tips and advice from other authors. Sharing what works and what doesn’t is invaluable to us indies.
Props and an attractive table are vital tools in helping attract customers to come and take a look at my books. It is up to the covers to entice a potential reader to pick up the book for a closer look. I then talk to them about the book, answer their questions and hopefully close a sale.
As you can see from the photos, I have an array of marketing materials. For the Bonds series, I have the wooden box in which Becca finds the spells she needs to stop Antony, bookmarks and themed pencils. For The Misfits, I have the physical mascots of the characters, which I didn’t make myself, plus bookmarks and themed pencils. For Tales From a Scarygirl, I also have themed pencils made.
My biggest change in my marketing has been to market me as a brand. As such, I’ve had a T-shirt, hoodie, mugs and bags made up, with my logo on one side and my Photologo signature on the other. If you zoom in on the mugs you will see, but I’ll post some photos of my new branding soon!